Data Mining

//Data Mining

Description

At Oceans Kenya, we understand the value of collecting financial information. The good thing is, we know the challenges of leveraging this knowledge to create smart and proactive routes back to the customer.

APPLICATION OF DATA MINING

We use data mining in various applications such as market research, direct marketing, consumer behavior, customer relationship management, and telecommunications. In most cases, we use business intelligence data mining in market research and competitive analysis. It has applications in major industries such as:

  • E-commerce
  • Direct marketing
  • Customer relationship management
  • Telecommunications

Business intelligence is a broader area of ​​decision making that uses data mining as one of the tools. The application of data mining in marketing makes the data relevant in its appeal. Ocean Kenya deals with several types of data mining like:

  • Social network data mining
  • Text mining
  • Web mining
  • Pictorial data mining
  • Audio data mining
  • Video data mining

That is why if you need any of the above services, we are ready to help you sort out your needs.

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